Principal Marketing Operations Specialist at Markforged

Markforged (NYSE: MKFG) is leading the digital transformation of manufacturing by revolutionizing how engineers and manufacturers create and innovate. Our unique platform combines software, advanced materials (including cutting-edge metal and composite technologies), and industrial 3D printers to deliver strong, functional parts for various industries. We empower customers to overcome supply chain complexities, reduce costs, and accelerate innovation by producing high-performance tools, fixtures, prototypes, and end-use parts in-house. As Principal Marketing Operations Specialist you will be part of our Demand Generation team, assisting with the success of our lead generation initiatives. What will you own: • Manage and support all Marketing campaign efforts in Marketo, including but not limited to: • Creating and maintaining webforms • Lead list uploads • Campaign creation • QA and troubleshoot tracking issues for the above • Manage email operations, such as: • Creating email templates / filling template with content • Scheduling and sending emails • Email performance reporting • Own the definition, documentation, and enforcement of marketing operations processes, including: • Campaign and program naming conventions • Campaign type taxonomy • List upload templates and required fields • Data standards required for automation and reporting • Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring: • Accurate stage progression • Consistent definitions • Reliable funnel and conversion reporting • Partner with regional marketing teams to drive alignment on shared definitions and templates • Identify manual, repetitive workflows and work with Business Systems to design and enable scalable automation • Manage Marketo system changes and coordinate with Business Systems • Ensure system adherence and data quality across Marketo and Salesforce • Build and maintain reports to track lead progression and campaign performance • Own and deliver systems training for relevant users • Track project progress, communicate risks or delays, and proactively flag areas for improvement • Any other duties as reasonably required What you have: • Provent marketing operations experience • A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc. • Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast- paced, deadline-driven environment • Experience using marketing automation, preferably Marketo • Experience using Salesforce CRM • Ability to work in a fast-moving environment working among engineers, software developers and creative marketers • Strong communication skills (written and verbal), with fluency in English • Ability to work independently and as part of a team • Hybrid working with 3 days from our office in Krakow Benefits Highlights for Krakow-based roles: • Two additional days off (1 for your birthday + 1 extra day) • Private medical & dental care • Private life & risk insurance • MyBenefit • Hybrid working model (3 days per week in our Krakow office) • Employment contract (UoP) Salary Range The pay range for this role is expected to be between 193,800 - 228,000 PLN (annually). Other compensation may include an annual cash bonus, a comprehensive benefits package and other social benefits. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed and the applicant’s skill set.  The base pay is just one component of the total compensation package for employees. #LI-hybrid #LI-fulltime Why Markforged? Help us reinvent manufacturing. We are reinventing manufacturing so that engineers can build anything they imagine. We are one team that wins together! You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products. To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes. Markforged is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, or disability. #LI-BA1