Performance Marketing Manager - Paid Social (3 month FTC) at Marshmallow

Marshmallow

London·4d ago

ManagerFull-timeRust

Salary Range

$81,600 - $110,400 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a confident, hands-on Paid Social specialist to join our Marketing team at Marshmallow. This role involves taking ownership of day-to-day Paid Social channel activities to deliver effective performance and manage complex campaigns.

Key Responsibilities

→Take ownership of day-to-day Paid Social channel activities to deliver effective performance
→Manage and optimise budgets across campaigns focused on efficiency and delivery against KPIs
→Execute integrated full-funnel campaigns across awareness, prospecting, and retargeting
→Collaborate with data teams on KPI and metric frameworks
→Brief and iterate creative with internal partners based on performance insights
→Support setup and execution of incrementality or lift testing
→Identify cross-channel opportunities and share audience and creative insights
→Forecast channel-level performance to support planning and budget management
→Partner with the influencer team to include influencer content in paid social campaigns
→Report to stakeholders, translating performance into business outcomes

Requirements

✓Proven experience managing Meta (Facebook and Instagram) performance channels
✓Experience owning budgets, strategies, and results
✓Ability to work confidently with cross-functional teams
✓Passion for performance and paid social, operating at the forefront of channel and industry innovation
✓Thrive in a fast-paced, high-growth environment
✓Advantageous experience in regulated industries, particularly Financial Services
✓Hands-on execution experience running Paid Social campaigns end-to-end
✓Strong analytical skills with data visualization and analytics tools
✓Forecasting and planning skills aligned with business objectives
✓Technical understanding of paid social ecosystems including tracking, data, and audience issues
✓Experience building and executing structured creative and audience testing roadmaps

Benefits

★Flexible working: Three days a week in the London office, flexible hours for the rest
★Competitive bonus scheme for high performance
★Flexible benefits budget of £50 per month
★Mental wellbeing support with therapy and mental health sessions
★Learning and development with personal budgets for books and training
★Private health care with Vitality benefits
★Medical cash plan for dental, optical, and physio
★Tech scheme for discounted latest technology