Braze Lifecycle & Email Marketing Specialist (Contract, part-time) - Remote at Maximustribe

Maximustribe

Remote US·10h ago

Mid LevelFull-timeREST APIAIAPI

Salary Range

$68,000 - $92,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Maximus is seeking a hands-on Braze specialist to help build and optimize their email and lifecycle marketing program. This execution-heavy role involves building, testing, shipping, and measuring campaigns and automations inside Braze, working directly with the marketing team and collaborating with product, clinical, and growth teams.

Key Responsibilities

→Build, manage, and optimize lifecycle campaigns in Braze across onboarding, activation, retention, winback, and upsell/cross-sell flows.
→Design and execute segmentation strategies using Braze audiences, custom attributes, and event data to deliver personalized messaging at scale.
→Create and manage Canvas flows with proper branching logic, delays, and conversion tracking.
→Develop and maintain email templates using Braze's drag-and-drop editor and/or custom HTML/CSS, including dynamic content via Liquid templating and Connected Content.
→Run A/B and multivariate tests on subject lines, send times, content, and flow logic. Document results and iterate.
→Monitor deliverability metrics and manage list hygiene, IP warming, and sender reputation.
→Set up and maintain Braze integrations with data infrastructure.
→Build reporting dashboards and provide performance readouts on key email KPIs.
→Ensure all email communications comply with CAN-SPAM, healthcare marketing best practices, and internal MLR review processes.
→Collaborate with creative, product, and growth teams to align email strategy with broader marketing and retention goals.

Requirements

✓3+ years of hands-on experience building and managing campaigns in Braze specifically.
✓Braze certification strongly preferred.
✓Proficiency with Liquid templating language and Connected Content for dynamic personalization.
✓Experience building multi-step Canvas flows with decision splits, audience paths, and action-based triggers.
✓Strong understanding of email deliverability fundamentals: authentication (SPF, DKIM, DMARC), IP warming, throttling, and inbox placement.
✓Working knowledge of HTML/CSS for email (responsive design, cross-client rendering).
✓Experience with A/B testing methodology and statistical significance in an email context.
✓Ability to translate business goals into measurable lifecycle strategies with clear KPIs.