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Mid LevelFull-timeGitGo
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a data-driven SEO Data Analyst who goes beyond keyword research to uncover the "why" behind organic performance. This role serves as the bridge between SEO strategy, data engineering, and conversion rate optimization, transforming raw data into actionable insights.
Key Responsibilities
- →Analyze traffic across various marketing channels to understand the interplay between Organic Search, Paid Media, Social, and Direct traffic.
- →Design and maintain automated reporting systems using Excel (Power Query/VBA) and Google Sheets. Create professional, data-driven decks in Google Slides and PowerPoint to present SEO insights, trends, and ROI to stakeholders.
- →Monitor and analyze the end-to-end user journey from search entry to final conversion. Identify specific stages where users drop off and investigate the technical or intent-based reasons behind these shifts.
- →Visualize complex data sets through clear diagrams and charts, translating technical SEO metrics into business insights for executive stakeholders.
- →Proactively monitor and report on search engine algorithm updates, industry shifts, and regional market trends that could impact SEO performance.
- →Act as a communication hub between SEO, Product, Content, and Paid Marketing teams to ensure a unified growth strategy.
- →Define hypotheses for traffic quality, order/supervise A/B testing or pilot traffic runs, and perform post-campaign analysis to determine scalability.
- →Go beyond "what happened" to explain "what to do next" by analyzing data patterns and forecasting future performance.
Requirements
- ✓Expertise in Power BI: Experience in data modeling and creating visually compelling reports.
- ✓Proficiency in Google Analytics 4 (GA4), Google Search Console, & Looker Studio.
- ✓Proficient in Google Ads and multi-channel marketing platforms.
- ✓Mastery of tools like Ahrefs, Semrush, etc.
- ✓Strong ability to work with large datasets, identify anomalies, and perform statistical analysis.
- ✓A drive to stay ahead of market updates and "connect the dots" between different data sources.
- ✓3+ years of experience in SEO Analytics or Data Analytics with an SEO background (iGaming experience preferred).
- ✓Proven ability to drive measurable improvements in SEO and digital marketing KPIs.
- ✓Demonstrated experience in analyzing conversion funnels and identifying drop-off points.
- ✓Experience in managing or analyzing paid traffic tests to validate organic opportunities.
- ✓English B2+, Native Ukrainian/Russian.
- ✓Ability to work the European time zone.
