Director of Paid Media at Okta

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. We are looking for an innovative, experienced Director of Paid Media to lead our Global Paid Media team within Okta’s fast-paced marketing organization. This isn't a role for someone looking to coast; we need a leader with grit, tenacity, and an inventive spirit to execute complex, full-funnel programs that drive massive pipeline growth for both Auth0 and Okta. The ideal candidate is a Digital Expert who lives at the intersection of technology and creativity. You are AI-first, process-oriented, and possess the technical depth to navigate a complex B2B ecosystem. As a master of stakeholder management, you are as comfortable deep-diving into performance data with analysts as you are presenting high-level strategy to executive leadership. What You Will Do: • Global Leadership: Lead and mentor a high-performing global team of paid media leaders, fostering a culture of innovation, accountability, and continuous learning. • Full-Funnel Strategy: Design and execute sophisticated, multi-channel paid media roadmaps (Search, Social, Programmatic, ABM) that drive measurable pipeline for the Auth0 and Okta brands. • Stakeholder Orchestration: Act as a key partner to Sales, Product, and Finance, effectively communicating the impact of paid media on the broader business objectives. • AI & Innovation: Lead the charge in integrating AI-driven tools and methodologies into our media buying, creative optimization, and reporting workflows. • Operational Excellence: Build and refine scalable processes and frameworks to ensure global consistency while allowing for regional nuances and agility. • Budget & Vendor Management: Oversee a significant global budget, maximizing ROI and leading strategic relationships with external agencies and platforms. • Technical Integration: Work closely with Marketing Ops and Analytics to ensure seamless tracking, attribution, and data integrity across the digital ecosystem. What You Will Bring: • Experience: 10+ years in Paid Digital Marketing with at least 8+ years of people management experience. Experience managing global, distributed teams is a significant plus. • B2B Expertise: A proven track record in the B2B SaaS space, understanding the complexities of long sales cycles and high-intent lead generation. • Digital Mastery: Deep technical knowledge of the paid media landscape, including advanced bid management, audience architecture, and attribution modeling. • Resourcefulness & Grit: A "builder" mindset with the ability to navigate ambiguity, solve complex problems, and push through obstacles to deliver results. • Communication Skills: Exceptional ability to translate complex digital strategies into compelling narratives for a wide variety of roles across the organization. • Analytical Rigor: A data-obsessed approach to decision-making, with experience in Looker, Tableau, Adobe Analytics, and advanced CRM workflows & integrations. • Continuous Learner: A natural curiosity for what’s next—whether it’s the latest AI breakthrough or shifts in privacy regulations—and a passion for applying that knowledge. Does this sound like you? If you are a driven leader who wants to redefine what paid media looks like in the age of AI, we want to hear from you. #LI- Hybrid P24311_3341804 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: [Upgrade to PRO to see link] The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:$200,000—$275,000 USDBelow is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: [Upgrade to PRO to see link] The annual base salary range for this position for candidates located in Canada is between:$161,000—$221,100 CADWhat you can look forward to as a Full-Time Okta employee! • Amazing Benefits • Making Social Impact • Developing Talent and Fostering Connection + Community at Okta Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! [Upgrade to PRO to see link] Some roles may require travel to one of our office locations for in-person onboarding. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at [Upgrade to PRO to see link]