International Marketing Manager at Procept Biorobotics

Company Overview Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities. The Opportunity That Awaits You:    We are seeking a highly collaborative and strategically minded International Marketing Manager to help connect US-based marketing with international regions. This role will play a critical part in ensuring marketing strategies, messaging, and programs are effectively translated and executed across international markets. This individual will operate as a cross-functional integrator, working across Audience & Portfolio Marketing, Brand & Marketing Communications, Field Marketing, and Product Marketing bring international perspective into planning and execution across a broad set of initiatives, ensuring strategies, programs, and priorities are informed by regional needs and effectively translated for in-market success. The role will also partner closely with regional teams to ensure programs are relevant, scalable, and drive adoption and utilization in-market. This role serves as a key conduit between corporate and regional teams, shaping plans and programs with international perspective while ensuring effective translation and execution across markets. This is an opportunity to shape how we scale marketing globally, bringing consistency, efficiency, and market insight to a growing international business. What Your Day-To-Day Will Involve: Cross-Functional Integration & AlignmentPartner across Audience & Portfolio Marketing, Global Brand & MarComms, Field Marketing, Product Marketing, and Marketing Operations to align strategies and execution for international markets; serve as a key connector to ensure global plans translate effectively at the regional level. International Audience Campaign Development Collaborate with Marketing Communications to define and support execution of audience-centric campaigns for international markets, bringing market insight to shape messaging, channel strategy, and campaign approach, including coordination with external agencies. Program Leadership (International) Lead and coordinate marketing programs across Product Marketing, MarCom, Field Marketing, and regional teams, ensuring initiatives are aligned, prioritized, and effectively executed for international markets. Global Scaling of Programs & Tools Identify opportunities to extend marketing programs, tools, and sales enablement resources across regions, adapting them for relevance while improving consistency and efficiency globally. Regional Alignment & Feedback Loop Serve as a key liaison between international marketing and US-based teams, ensuring campaigns and materials reflect in-market needs while enabling a structured feedback loop into central strategy and planning. International Congress & Society Strategy Partner with the Events team to support strategy and execution for key international congresses and societies, leveraging global messaging, standards, and assets to drive consistency, scalability, and alignment of international KOL engagement with global event priorities. Regional Expertise & Portfolio Support Provide international market perspective to support upstream and downstream Marketing and broader teams in launching and sustaining the portfolio globally, including insights on market dynamics, adoption barriers, and program needs. The Qualifications We Need You to Possess • International Market Acumen: Understanding of international healthcare systems, reimbursement, and market dynamics; able to translate differences into effective marketing strategies and programs • Strategic & Commercial Thinking: Ability to connect marketing activities to adoption, utilization, and overall business growth across diverse markets • Cross-Functional Leadership: Proven ability to work across Product Marketing, MarCom, Field Marketing, and regional teams to align priorities and drive execution • Program Management: Strong ability to manage and coordinate complex marketing programs across multiple stakeholders, ensuring alignment and timely execution • Audience & Campaign Expertise: Experience developing audience-centric messaging and campaigns; understanding of segmentation, positioning, and multi-channel activation • Campaign Localization: Ability to adapt global strategies and campaigns for regional relevance while maintaining consistency • Customer & Market Insight: Ability to gather and apply insights from field teams, customers, and markets to inform strategy and improve execution • Agency Management: Experience managing external agencies and vendors to support campaign development and execution • Data-Driven Mindset: Ability to analyze performance, identify trends, and optimize programs based on insights • Communication & Influence: Strong interpersonal and communication skills; ability to influence across a matrixed organization without direct authority • Bachelor’s degree, or equivalent, in marketing, business, or related field • 6–10 years of experience in commercial & marketing roles, preferably within medical device, healthcare, or a regulated industry • Experience supporting international or global marketing efforts • 5 years In-field experience in EMEA • Experience working cross-functionally across marketing disciplines • Ability to travel domestically and internationally (~30%) • Location: The ideal candidate will be based in the Bay Area The Qualifications We Would Like You to Possess • Experience in medical device, healthcare, or regulated industry • Experience working across multiple international regions or managing regional adaptations of global programs • Familiarity with international congresses, society engagement, and event strategy • Experience supporting product launches and lifecycle marketing in a global or regional context • Demonstrated ability to build strong relationships with regional teams, field teams, and cross-functional partners • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment • High level of ownership, accountability, and attention to detail Understanding PROCEPT's Culture At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.   And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.   We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.   An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!   BENEFITS OF WORKING AT PROCEPT!  PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more! EQUAL EMPLOYMENT OPPORTUNITY STATEMENT PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.   PAY RANGE TRANSPARENCY Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.   WORK ENVIRONMENT We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies. PROCEPT BioRobotics – Applicant Privacy Notice When you submit an application on this site, PROCEPT BioRobotics collects the personal information you provide. This may include your name, email address, phone number, résumé or CV, LinkedIn profile, and any optional demographic information you choose to share, such as gender or ethnicity. We use this information to review your application and assess your suitability for the role.   To learn more about how we handle personal information, including your rights under applicable privacy regulations, please read our full Privacy Notice at: [Privacy Policy].