Growth Marketing Manager, Ads Assets at Roblox

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. As the Growth Marketing Manager, you will be an important driver in helping our marketing, product and engineering teams grow the future of Roblox. We are seeking a passionate and driven Growth Marketing Creative Manager to support the execution of growth marketing campaigns. You will be a key player in driving product adoption, increasing revenue, and shaping the future of our ad platform. This role requires a deep understanding of the performance advertising landscape, excellent communication skills, and a data-driven approach. You'll partner with growth marketers, data scientists, product managers, engineers and leaders across the company to grow Roblox's user base, re-engage users, and drive successful campaigns. You will report directly to the Senior Manager, Growth Marketing Ads. You will: • Support the development of innovative marketing strategies to attract and engage users, while maintaining brand consistency. This involves app stores, paid channels, paid influencers, and more. • Work with internal and external creative agencies to create high-quality marketing assets, including video, digital, social media, and experiential content. • Manage the day-to-day creative optimization analysis and performance read out across channels. • Partner closely with both cross-functional teams (growth marketing, marketing, creative studio, product, communications) and external agencies to ensure alignment and achieve shared goals. • Stay ahead of the curve on emerging trends in design, technology, and youth culture, particularly within the platform and gaming space. • Collaborate with external/internal agencies and vendors as needed to execute creative projects. • Work with team members to find opportunities to optimize the creative operation process. You have: • 5+ years of experience in a senior creative role with a strong background in the design and marketing space • Gaming/Platform passion: A genuine passion for gaming and immersive experiences • Expertise in growth marketing or user acquisition with a focus on the user funnel. • Strong Portfolio: A compelling portfolio showcasing innovative and effective creative work. • Strong understanding of incrementality, coefficients, ARPU and user LTV. • Analytical and quantitative mindset. Data-driven results are at the forefront of all decisions. • Strong collaboration skills with cross-functional teams. Communication Skills: Excellent communication and presentation skills, with the ability to articulate creative ideas clearly and persuasively. • Collaboration: Strong teamwork and interpersonal skills, with the ability to build relationships, to inspire and get buy-in to influence the creative roadmap, able to work effectively across departments. • Knowledge of up-to-date ad tech (Gen AI, etc) and advertising products to yield scalability. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page. Annual Salary Range$143,320—$175,570 USDRoles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.