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ManagerContractRust
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Social Media Manager to join our team. This role focuses on building and executing a social media strategy for a plastic surgery-led medical aesthetics practice. The position requires experience in regulated industries and a strong understanding of platform strategies across Instagram and TikTok.
Key Responsibilities
- →Own the social media strategy and translate business goals into a clear, repeatable content plan
- →Build structured content pillars that support brand authority, including education, credibility, patient journey storytelling, behind-the-scenes content, and FAQs
- →Develop monthly and weekly content calendars aligned with campaigns, seasonal demand, and business priorities
- →Create high-quality social content, including carousels, reels, and short-form video edits optimized for platform performance
- →Write compelling, on-brand captions that balance clarity, confidence, and a premium tone without sounding overly sales-driven
- →Ensure consistent visual direction and brand cohesion across all content
- →Monitor comments and engagement to maintain a professional and trustworthy brand presence
- →Track performance across key metrics, including reach, saves, shares, engagement, profile actions, and qualitative lead quality signals
- →Maintain strong judgment and strict adherence to privacy standards across all published content and inbound interactions
Requirements
- ✓3–4 years of hands-on social media experience with ownership over both strategy and execution
- ✓Experience in medical aesthetics, plastic surgery, dermatology, wellness, healthcare, or other regulated industries strongly preferred
- ✓Proven track record of building a consistent, brand-aligned social presence, supported by portfolio examples
- ✓Strong understanding of platform strategy across Instagram and TikTok
- ✓Ability to create polished carousels and reels with a strong eye for premium aesthetics and cohesive branding
- ✓Excellent writing skills with the ability to translate complex topics into clear, engaging content
- ✓Strong content intuition, including hooks, storytelling, pacing, and authority-building without gimmicks
- ✓Comfort interpreting performance metrics and turning insights into practical next steps
- ✓Strategic yet execution-oriented mindset with close attention to detail and brand sensitivity
- ✓Professional judgment and maturity required for HIPAA-sensitive environments
- ✓Proactive, coachable, and comfortable collaborating closely with leadership while owning day-to-day execution independently
- ✓Strong storytelling instincts that communicate trust, care, and authority through content
