Director, Marketing Operations at Smartrecruiters

About the Role

We are seeking a Director, Marketing Operations to elevate our marketing efforts and drive exceptional results. Reporting to the CMO, this role ensures seamless execution of demand, brand, and customer engagement programs.

Key Responsibilities

• →Own our tech stack: Take full responsibility for the marketing technology stack, including configuration, customization, and optimization of all related processes and integrations.
• →Lead Funnel Management Process: Optimize our perpetual demand generation process by creating and managing automated workflows, campaigns, and nurturing programs to improve lead generation, qualification, and conversion.
• →Track and Optimize Performance: Support our monthly business review process with analysis on key metrics, campaign performance, and ROI, providing actionable insights for optimization and improvement across marketing initiatives and channels.
• →Technical Campaign Oversight: Oversee the technical execution of marketing campaigns using automation and data platforms, including setting up complex workflows, behavioral triggers, and personalized content delivery.
• →Ensure Data Governance and Compliance: Develop and enforce data governance practices to ensure data privacy compliance, auditing data quality, and maintaining a clean and organized database.
• →Enable the Marketing Organization: Act as a key driver of marketing capabilities by establishing comprehensive marketing operations processes, workflows, and best practices, and providing technical training to the marketing team.
• →Drive Advanced Automation and Efficiency: Identify and implement new opportunities for advanced automation within platforms, such as dynamic content personalization and AI-powered features, to drive operational efficiency.
• →Cross-Functional Alignment: Collaborate closely with Marketing, GTM, Product Management, and Customer Success to ensure cohesive, integrated campaign execution.
• →Lead the Team: Lead and develop a high-performing marketing operations team, offering guidance, mentorship, and professional development opportunities.