Lifecycle Operations Manager at Sofi

Sofi

Cottonwood Heights, UT; San Francisco, CA; Seattle, WA·11h ago

ManagerFull-time

Salary Range

$115,600 - $156,400 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Lifecycle Marketing Operations Manager to join our team at SoFi, a next-generation financial services company and national bank. This role is responsible for asset development, audience segmentation, and campaign quality assurance across multiple marketing channels including email, SMS, push, and in-app messaging.

Key Responsibilities

→Execute large and complex data-driven marketing initiatives using campaign management tools
→Develop canvas/asset templates, segments, and playbooks for lifecycle marketing campaigns
→Deliver on lifecycle campaign execution deadlines in various marketing channels
→Document and enhance processes, best practices, and FAQs
→Produce campaign performance reports to share test outcomes and inform future testing strategies
→Consolidate and confirm the accuracy of prospect and customer audience data
→Develop strong relationships with strategic partners and act as a technical advisor
→Work with the Lifecycle Marketing team to understand and provide tactical feedback

Requirements

✓Bachelor’s Degree in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
✓5+ years of HTML coding experience with hands-on experience building and deploying emails
✓Experience with marketing automation tools and/or ESPs (e.g., Braze, Pardot, Marketo, Eloqua)
✓Experience proactively managing own workload and output
✓Strong interest to learn new tools with a natural curiosity
✓Diligent adherence to best practices and QA procedures, with very strong attention to detail
✓Ability to communicate strategies, results, and insights effectively
✓Comfortable working independently, with little or no supervision
✓Strong project management skills