Performance Marketing Lead – African Markets at Sportygroup

About the role As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine. This is a senior leadership role with full ownership of performance marketing strategy across the continent — responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance. You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions. What you’ll be doing • Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap • Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets • Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution • Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions • Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers • Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans • Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions What you’ll bring • 5+ years of experience in performance marketing or user acquisition • Proven experience scaling digital campaigns in African market • Fluency in English, French or Portuguese would be an advantage • Strong expertise with major performance marketing platforms • Advanced analytical mindset with the ability to turn data into decisions • Solid understanding of digital marketing fundamentals (paid media, funnels, attribution) • Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment Even better if • Experience in finance, gaming, or highly regulated digital industries • Experience working with both web and app acquisition at scale • Prior exposure to fast-growing, performance-driven environments Tech Stack / Role Specific Tools • Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platforms • Experience working with OOH, DOOH, PR, Brand initiatives • Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava • Product Analysis Stack: BI tools, Metabase/Tableau/Power BI If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.