Area Sales Manager at SyngentaGroup

Role purpose :  • Accountable for leading the commercial, operational, and strategic performance of the assigned area. • This role demands a step change in ambition – re-inventing the Central area’s approach to market development, customer engagement, and business growth through a bold, re-invented strategy. • The incumbent will define and execute a forward-looking vision and area strategy, aligning people, resources, and partnerships to unlock new value, strengthen competitive positioning, and deliver market share growth, channel loyalty and sustainable profitability.Accountabilities : • Develop and execute a transformative Area Strategy aligned with national business objectives, incorporating new routes to market, customer segmentation, and value propositions. • Develop and implement a 5-year strategy for each Distributor in the area, to support a re-defined long-term ambition for the Central Region. • Achieve the agreed profit and volume goals for the relevant region and dealerships consistent with overall sales and marketing strategy. • Optimize territory management, resource allocation, and channel performance to deliver strategic priorities efficiently. • Identify new growth opportunities through data-driven analysis, competitive intelligence, and market insights. • Lead change management initiatives to embed a high-performance culture focused on innovation, accountability, and customer centricity. • Delivery of annual sales targets for the area (agreed profit and volume goals). • Manage and Lead Sales Managers in the area. • Manage and develop a high level of service delivery towards targeted Key Customers as well as investigating ways to improve customer SOW. • Assist and support Sales Managers with the customer (dealer, agent, grower) in terms of technical support, recommendations, and training. • Oversee and guide all engagement between the Sales, Agronomy, Marketing and CPD teams to ensure effective execution of commercial campaigns and delivery on set targets. • Manage and develop Market Information, Budgets, Forecasts, Business Planning, Partnership Agreements with area team (Sales Managers, Agronomists, Campaign, Leads). • Identify, define, establish and maintain influential relationships with relevant institutes and key crop value opinion leaders with RBM’s and SP. • Focus resources on growers and key influencers in the food / feed chain – create pull approaches. • Build relationships in value chain (identify the lead influencers). • Identify key crop, product and market opportunities and threats for area. • Support Sales Managers and Technical Leads and Agronomists to investigate and manage complaints/claims to minimize financial loss (second line of contact for Syngenta). • Develop the competence, motivation and commitment of Dealers and Agents through effective training, promotion and sales support aids. • Keep abreast of market, trade and competitor activity in order to revise strategies to meet changing requirements. • Support the Marketing team to ensure market information accuracy in I-Plan for allocated crops.