Marketing Manager, Audience Strategy & Growth at TEDConferencesLLC

About the Role

The Marketing Manager, Audience Strategy & Growth, will support marketing strategy and execution for listener growth across TED’s podcast portfolio. This role plays a critical role in expanding and diversifying TED’s top-of-funnel audiences, deepening engagement, and building long-term listener loyalty.

Key Responsibilities

• →Own end-to-end marketing strategy and execution for a slate of priority TED podcasts
• →Utilize and optimize existing growth tools and placements, including audio cross-promotions, feed drops, host guest swaps, PR, paid, newsletter, social media and Web
• →Manage a paid media budget, developing and executing a strategy to meet listeners on social media, YouTube and Search
• →Help refine organic social media strategy for TED podcasts, locating mechanisms and channels for optimized audience reach
• →Help to define audiences, messaging and channel strategy to reach target listeners
• →Build and iterate a growth roadmap informed by data, experimentation and audience insight
• →Partner closely with PR teams and external partners to support press outreach and cultural moments
• →Cross-Functional Collaboration & Project Management
• →Serve as a key point of connection between marketing, editorial, production, PR, analytics and platform partners for focus shows
• →Ensure cross-team alignment on promotion plans, timelines and outcomes
• →Contribute to brainstorming around activating top of funnel awareness via distribution platforms
• →Act as a bridge between influencers, editorial partners, podcast guests and hosts, and the production process for focus shows
• →Data, Insights & Optimization
• →Assess campaign performance, share insights and apply learnings across shows
• →Develop and inform performance recaps for focus shows, with an emphasis on translating data into actionable insights
• →Use data, audience research, survey feedback and competitive insights to refine strategy
• →Support with reporting to show hosts and editorial stakeholders
• →Portfolio Support
• →Support launches, campaigns and key brand moments across all TED podcasts and Audio initiatives