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SeniorFull-timeReactGitGoAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Specialist to join Toloka AI, a well-funded startup creating data that powers leading GenAI models. This role will focus on developing and executing the go-to-market strategy for our self-service SaaS platform, driving lifecycle growth, and leading market intelligence efforts.
Key Responsibilities
- →Build and execute the GTM strategy for the self-service platform, including segmentation, ICPs, messaging, and launch plans
- →Drive lifecycle growth across activation, retention, expansion, and reactivation
- →Own SGM levers, including pipeline contribution and revenue impact from product marketing
- →Lead competitive and market intelligence, translating insights into clear differentiators
- →Partner with Product, Sales, and Growth teams to define the customer journey and improve conversion
- →Orchestrate event-led marketing and social strategy to generate demand
- →Produce compelling marketing assets and establish measurement through KPIs and dashboards
Requirements
- ✓4–7 years in B2B SaaS product marketing with hands-on ownership of GTM and lifecycle growth
- ✓Proven impact on SGM metrics and user retention through lifecycle programs
- ✓Experience marketing to users of workspace/collaboration or data/annotation tools
- ✓Strong channel execution across events and social, plus collaboration with demand gen and sales
- ✓Data-driven decision making with comfort in analytics and experimentation
- ✓Fluent English; comfortable operating across Europe and Americas time zones
