Consumer Lifecycle Marketing Associate Principal at Via

Via

New York City·10h ago

LeadFull-timeGitAI

Salary Range

$102,000 - $138,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Consumer Lifecycle Marketing Associate Principal to join our team at Via. This role involves crafting messages that define the rider experience and shaping a holistic marketing strategy across multiple cities.

Key Responsibilities

→Own and operate our marketing messaging/communications platform, leveraging it to its full potential.
→Build and manage complex, multi-channel marketing campaigns from concept to execution and performance analysis.
→Develop and implement a comprehensive communication strategy that can be scaled and customized for diverse communities.
→Lead the operational management of our marketing automation platform for the entire growth team.
→Design and execute A/B tests and predictive experiments to optimize messaging and campaign effectiveness.
→Analyze campaign performance and rider data to deliver actionable insights.
→Collaborate with the marketing growth team to ensure a cohesive rider communication experience.
→Design, write, and deploy compelling copy for rider-facing communications.
→Develop and maintain processes to improve marketing communications efficiency.
→Train partner organizations on communication building.

Requirements

✓Extensive, hands-on experience with marketing tools and building complex campaigns.
✓Organized and detail-oriented, capable of managing large-scale marketing operations.
✓Strategic thinker who can develop and execute a holistic communication strategy.
✓Comfortable with both high-level strategy and detailed campaign execution.
✓Strong collaborator who enjoys working cross-functionally.
✓Proactive and independent, with the ability to take ownership of projects.
✓Experience with marketing automation and analytics platforms is a plus.
✓Passionate and creative communicator with a talent for crafting engaging copy.
✓Genuine interest in mobility and improving access to transportation.