Senior Marketing Manager, B2B Demand Generation at Virtahealth

Virtahealth

Remote·1w ago

SeniorFull-timeRustGitAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Virta Health is seeking an action-oriented senior marketer to accelerate enterprise demand generation efforts. This role involves developing and executing innovative, data-driven marketing programs that create measurable impact in target markets.

Key Responsibilities

→Develop and execute integrated demand generation campaigns across multiple channels to drive awareness, engagement, and pipeline growth.
→Co-own the webinar program, partnering with content marketing to develop concepts and coordinate speakers.
→Oversee direct reports focused on ABM initiatives, optimized email nurture journeys, and digital advertising.
→Partner with content marketing and product marketing to leverage timely thought leadership in campaigns.
→Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency.
→Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.
→Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts.

Requirements

✓7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment.
✓Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue.
✓Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc.
✓Creative thinker who can translate business objectives into engaging marketing programs.
✓Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions.
✓Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
✓Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment.
✓Bachelor of Science/Bachelor of Arts preferred.