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DirectorFull-timeAI
Salary Range
CA$160,000 - CA$190,000 /year
About the Role
We are looking for a Director of Growth Marketing to join Wave, a company that helps small businesses thrive. This leader will own the growth marketing strategy and execution across the entire customer lifecycle, ensuring systems, data, and processes are in place to measure and scale impact.
Key Responsibilities
- →Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets.
- →Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption.
- →Drive lifecycle marketing to increase adoption, reduce churn, and maximize LTV.
- →Partner with Product on in-app growth loops to improve activation and monetization.
- →Build, test, and scale growth experiments with a focus on speed and measurable outcomes.
- →Partner with Data and Product to define PLG metrics and optimize funnel performance.
- →Lead, support & coach a multi-disciplinary team accountable for customer acquisition, activation & retention.
- →Own the marketing tech stack and data foundation to ensure accurate attribution and actionable insights.
- →Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution.
- →Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
- →Partner with Finance on forecasting, budget allocation, and revenue modeling.
- →Identify opportunities to automate workflows and increase efficiency across the team.
Requirements
- ✓10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability.
- ✓Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics.
- ✓Expertise in marketing automation platforms, analytics, and experimentation tools.
- ✓Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives.
- ✓Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data.
- ✓Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines.
- ✓Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation.
