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LeadFull-timeData ScienceGit
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an experienced and strategic Advertising/Performance Marketing Team Lead to guide our paid media function at Web Summit. This role is crucial for driving lead generation, pipeline, and revenue across all our events.
Key Responsibilities
- →Lead the paid media strategy for all Web Summit events, ensuring activity contributes directly to lead and revenue targets.
- →Drive measurable ROAS and ensure paid media meaningfully contributes to pipeline and overall marketing performance.
- →Manage, mentor and grow the advertising team, with clear workflows, expectations and development plans.
- →Oversee campaign planning and execution across Meta, Google, LinkedIn and emerging platforms.
- →Partner closely with creative teams to brief, refine and evolve copy and assets.
- →Own the annual advertising budget and monthly performance tracking.
- →Build documentation, testing frameworks and repeatable systems that support learning and scale across events.
- →Work cross-functionally with marketing operations, website, email and data teams.
Requirements
- ✓7+ years’ experience in advertising or performance marketing.
- ✓Experience in every stage of the paid media cycle.
- ✓Proven track record of driving strong ROI and ROAS across multi-million-euro media budgets.
- ✓2+ years’ experience managing and developing teams.
- ✓Understanding of paid media campaigns from segmentation and targeting to optimisation and attribution.
- ✓Experience tailoring strategy across countries and regions.
- ✓Comfortable working with paid media reporting frameworks.
- ✓Ability to brief and refine copy and creative for paid channels.
- ✓summaryBullets":["Lead paid media strategy for all Web Summit events
