Field Marketing Manager at Workato

Workato

Denver, Colorado; Palo Alto, California·7h ago

ManagerFull-timeRustAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Workato is seeking a Field Marketing Events Coordinator to support the end-to-end execution of tradeshow programs and field marketing events. This role will manage logistics, vendor communications, and ensure all teams are aligned on timelines and deliverables.

Key Responsibilities

→Support the end-to-end execution of Workato's tradeshow program and field marketing events
→Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
→Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners
→Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
→Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
→Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
→Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
→Oversee inventory of tradeshow materials — booth properties, signage, collateral, swag, etc. — and manage fulfillment and replenishment
→Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
→Track event budget and campaign performance to make future recommendations to increase ROI and impact
→Able to travel on-site to support events from start to finish (travel required ~40%)

Requirements

✓2–4+ years of experience in field marketing, tradeshow coordination, or event marketing
✓Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
✓Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
✓Excellent written and verbal communication skills
✓Proficient with tools like Google Workspace, Asana or similar project management tools
✓Ability to travel up to 40% of the time to support event execution in person