Partner Programs Marketing Manager at Zapier

Zapier

NAMER·4h ago

ManagerFull-timeAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Partner Programs Marketing Manager to join Zapier’s Partner Marketing team. In this role, you will lead the marketing of our integration and solution partner programs, create scalable enablement, and run multi-channel campaigns that drive partner-led growth.

Key Responsibilities

→Drive the marketing-focused aspects of our integration and solution partner programs, ensuring partners are informed, engaged and see clear value in being a Zapier partner.
→Manage fulfillment of partner perks and lifecycle communications, building engaging strategies that keep partners informed and excited about Zapier.
→Develop enablement resources like case studies, solution briefs, and playbooks to help partners successfully market Zapier’s solutions.
→Create and deliver through-partner marketing playbooks and campaigns that partners can run to drive demand.
→Provide partners with campaigns-in-a-box, messaging frameworks, and multi-channel assets to amplify Zapier’s reach.
→Run webinars, co-marketing initiatives, and other campaigns through partners and track their effectiveness.
→Design and manage a structured MDF program for solution and integration partners, defining eligibility, applications, and ROI measurement.
→Drive awareness of our partner programs on key surfaces such as the website, partner portal and campaigns, in collaboration with PMM.
→Define and track KPIs related to partner-influenced pipeline, partner engagement, campaign performance and program health.

Requirements

✓Proven experience in partner marketing or channel marketing in B2B SaaS.
✓Strong background in creating and managing multi-channel campaigns, for example webinars, email, content and co-marketing initiatives.
✓Ability to create repeatable marketing programs that partners can use to effectively position and sell your company’s solutions.
✓Experience building partner-facing enablement such as case studies, solution briefs, pitch decks and basic training materials.
✓Excellent written and verbal communication skills, with the ability to engage and influence both partners and internal stakeholders.
✓Analytical mindset with experience setting KPIs, measuring performance and using insights to optimize programs and campaigns.
✓Comfortable working cross-functionally with Partner Management, Sales, Product Marketing & wider marketing teams.
✓AI fluency. You have used AI tools for work or personal projects, or you are keen to dive in and learn fast. You look for ways to use AI to make programs more efficient, content creation faster and reporting easier.