Jobs → Engineering → Adobe Target Developer

About the Role A Mid Level Adobe Target Developer is responsible for designing, building, and maintaining personalization and digital experimentation solutions across an enterprise's web and mobile applications. This role connects data analytics, frontend development, and marketing strategy. Key Responsibilities • Test Architecture & Implementation: Design and deploy complex A/B tests, multivariate tests (MVT), and automated personalization campaigns across web, mobile apps, and server-side • Platform Integration: Connect Adobe Target with the broader Adobe Experience Cloud, particularly Adobe Analytics for tracking and Adobe Real-Time Customer Data Platform (RTCDP) or Adobe Audience Manager for audience segmentation. • Custom Code & Scripting: Write advanced JavaScript, HTML, and CSS to handle flicker handling, modify webpage elements dynamically, and manipulate custom data layers. • API Management: Utilize Adobe Target Delivery, Admin, Profile, and Recommendations APIs to build non-browser or server-side personalization (e.g., for mobile apps or IoT screens). • Tag Management: Manage data collections using tag management platforms like Adobe Journey Optimizer (AJO) or Adobe Launch/Data Collection SDKs. Requirements • Experience: 5 to 8+ years in frontend development, with at least 3–5 years dedicated specifically to the Adobe Experience Cloud ecosystem. • Core Languages: Elite proficiency in modern client-side JavaScript, TypeScript, HTML5, and CSS3. • Framework Familiarity: Experience with Single Page Application (SPA) frameworks like React, Angular, or Vue.js, ensuring that Target code doesn't interfere with app performance. • Testing Toolset: Expert knowledge of the Target Web SDK (at.js) and mobile Adobe Experience Platform Mobile SDKs • Education & Certifications: A bachelor’s degree in computer science or related field. Holding an Adobe Certified Expert (ACE) - Adobe Target Developer certification is highly preferred for senior positions.