Jobs → Data & Analytics → Business Analyst

About the Role We are looking for an experienced Business Analyst to support digital products, CRM, customer experience management, and regional marketing initiatives within the AMEA Digital team. Key Responsibilities • Gather and document business requirements and translate them into user stories • Coordinate with product managers, technical teams, UI/UX designers, and regional stakeholders • Support sprint delivery, testing, UAT, releases, and go-live activities • Analyze customer journeys, product performance, and adoption metrics • Identify opportunities for process improvement and AI adoption Requirements • 6+ years of experience • 4+ years of relevant BA experience • Business Analysis, Requirements Gathering & BRDs • User Stories, Acceptance Criteria & Customer Journey Mapping • Jira, Confluence & Agile (Scrum/Kanban) • CRM, Marketing Concepts & Basic Salesforce (SFDC) • Sprint Planning, Release Management & UAT • Data Analytics: Amplitude, Qlik Sense, GA4 or Looker Studio • Stakeholder Management & Cross-functional Collaboration • Practical use of AI tools for business analysis Good to Have • CXM, digital product development, marketing technology • SAP/CRM-related exposure or Salesforce certifications • Agricultural domain experience