Jobs → Data & Analytics → Digital Analytics Analyst

About the Role We are looking for a Digital Analytics Analyst with strong hands-on experience in web/digital analytics, user behavior analysis, customer journeys, conversion optimization, and experimentation. This role will focus on using digital data to understand customer behavior, identify opportunities, and improve digital experiences. Key Responsibilities • Analyze website and digital product performance, user behavior, engagement, and customer journeys. • Perform funnel, conversion, path, and journey analysis to identify drop-off points and optimization opportunities. • Develop and monitor digital KPIs, events, conversion tracking, and measurement requirements. • Support A/B testing, experimentation, and optimization initiatives and analyze test results. • Implement and manage analytics tracking using Adobe Launch or Google Tag Manager (GTM). • Partner with Product, Marketing, UX, and Technology teams to improve digital experiences and conversion. • Define tagging requirements, tracking specifications, events, dimensions, and metrics. • Work with development teams to validate and troubleshoot analytics implementations. • Translate digital data into actionable insights and clearly communicate recommendations to business stakeholders. Requirements • 5+ years of experience in Digital Analytics, Web Analytics, Product Analytics, or related areas. • Strong hands-on experience with Adobe Analytics and/or Google Analytics 4 (GA4). • Experience with funnel analysis, conversion tracking, segmentation, and user journey analysis. • Hands-on experience with A/B testing and experimentation. • Experience with Adobe Launch, Google Tag Manager (GTM), or similar tag management tools. • Strong analytical, problem-solving, and communication skills. • Ability to work closely with Product, UX, Marketing, and Technology teams.