Digital Data Analyst
Praneel BattuEuropeMIDPosted 5d ago
Google Analytics 4TableauPower BIDatabricksSQLA/B testingJavaScriptHTMLTag ManagementConversion Rate Optimization
About the Role
We are looking for an experienced Digital Data Analyst to analyze digital performance, uncover actionable insights, and drive product improvements through data-driven decisions.
Key Responsibilities
• Analyze digital performance, build insightful dashboards, and manage analytics tracking
• Evaluate experiments and provide actionable recommendations to improve product performance
• Support business decisions through data analysis
Requirements
• 5+ years of experience in Digital Analytics, Web Analytics, or Data Analysis
• Hands-on experience with Google Analytics 4 (GA4), including event and conversion tracking
• Strong experience with Tableau and/or Power BI for reporting and dashboard development
• Experience working with Databricks and SQL-based analytics
• Hands-on experience with A/B testing, experimentation, and results analysis
• Strong understanding of data collection, event tracking, and measurement frameworks
• Ability to analyze user behavior, conversion funnels, and product performance KPIs
• Experience monitoring data quality and resolving tracking issues
• Strong stakeholder management, communication, and analytical skills
• Ability to work independently and collaborate with Digital Analysts, Business Analysts, Product Owners, and data engineering teams
Preferred Skills
• Tag Management experience
• Basic knowledge of JavaScript, HTML, and data layers
• Experience with Conversion Rate Optimization (CRO) and personalization
• Experience integrating analytics data with cloud data platforms