Digital Data Analyst
Lalitha KotharuGermanyMIDPosted 5d ago
Google AnalyticsTableauPower BIDatabricksSQLA/B testingEvent trackingConversion funnel analysisData quality validationStakeholder management
About the Role
We are looking for an experienced Digital Data Analyst to join our team. This role focuses on turning digital performance data into actionable insights to drive product improvements.
Key Responsibilities
• Analyze website and digital product performance
• Identify opportunities to improve user experience and conversion rates
• Build dashboards and reports to support business decisions
• Design and evaluate experiments and A/B tests
• Collaborate with Product Owners, Business Analysts, Digital Analysts, and Data Engineering teams
Requirements
• Experience with Google Analytics (GA4) and web analytics
• Proficiency in Tableau and/or Power BI
• Experience with Databricks and SQL-based data analysis
• Knowledge of A/B testing and experimentation
• Understanding of event tracking and measurement frameworks
• Ability to perform conversion funnel analysis and KPI monitoring
• Skills in data quality validation and troubleshooting
• Strong stakeholder management and communication abilities