Jobs → Data & Analytics → Marketing Data Analyst

About the Role We are seeking a Marketing Data Analyst to join our team for an 18-month contract with potential for extension. This role involves analyzing and optimizing multi-channel marketing campaigns and developing insights to improve marketing performance. Key Responsibilities • Analyze and optimize multi-channel marketing campaigns including paid media, search, social, email, and web • Develop insights and recommendations that improve marketing performance and business outcomes • Design measurement frameworks and reporting strategies • Utilize SQL and relational databases to answer complex business questions • Perform advanced analytics using Python or R • Build dashboards and visualizations using reporting tools • Support digital tagging, tracking, and campaign measurement initiatives • Collaborate with marketing, creative, strategy, and client-facing teams • Mentor junior analysts and contribute to analytics best practices • Stay current on emerging analytics tools, technologies, and methodologies Requirements • Bachelor's degree in Statistics, Mathematics, Marketing, Computer Science, Economics, Business, or a related field • Marketing, agency, or consulting environment experience • 5+ years of experience in marketing analytics, business intelligence, or performance measurement • Strong hands-on experience with SQL, Python and/or R, Tableau and/or Power BI • Experience with digital analytics platforms such as Google Analytics or Adobe Analytics • Strong analytical, problem-solving, and communication skills • Ability to explain complex analytical findings to business stakeholders • Experience managing multiple projects and competing priorities