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Entry LevelFull-timeAWS
Salary Range
$11,475 - $15,525 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Lead the comprehension of patient experience insights across the Brand and In Field Team, developing the Patient Journey to focus the Brand Team on patient-centric strategies including CLM engagement and customization within AbbVie's business code of conduct.
Key Responsibilities
- →Collaborate with Brand Team and In-Field Team members, facilitating cross-stakeholder discussions and synthesizing insights to identify target segments and drive Close Loop Marketing engagement
- →Secure input from stakeholders to develop a robust Patient Journey, proposing strategic objectives for Brand Team review
- →Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story
- →Guide the design and implementation of marketing activities, including innovative tactics and multi-stakeholder initiatives
- →Ensure alignment of in-field materials, strategies and tactics to drive momentum of strategic brand objectives
- →Lead development of marketing inputs to Strategic Brand Plan and coordinate preparation of Long Range Plan
- →Effectively allocate investments and manage Advertising & Promotion resources
- →Support the Brand Team around a shared brand vision and objectives
- →Take accountability for Brand Team activities and processes
Requirements
- ✓Experience in patient experience insights and patient journey development
- ✓Strong understanding of Close Loop Marketing (CLM) engagement and customization
- ✓Ability to facilitate cross-stakeholder discussions and synthesize insights
- ✓Knowledge of AbbVie's business code of conduct, policies and regulations
- ✓Strategic thinking and planning capabilities
- ✓Experience with budget optimization and resource management
- ✓Leadership skills to guide marketing activities and initiatives
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About Abbvie
Abbvie is a global biopharmaceutical company specializing in the research, development, and commercialization of innovative therapies. Headquartered in North Chicago, Illinois, the company was founded in 2013 following the spin-off of Abbott Laboratories' pharmaceutical division. Abbvie operates at the forefront of the biotechnology and pharmaceutical industries, focusing on addressing complex diseases and improving patient outcomes through scientific advancement. The company's primary products include treatments for immunology, oncology, and neurology, with its flagship drug, Humira, being one of the best-selling medications globally. Abbvie is known for its robust pipeline of investigational therapies, leveraging cutting-edge research and clinical trials to bring novel treatments to market. Its target audience includes patients, healthcare providers, and payers, with a particular emphasis on those suffering from chronic and life-threatening conditions. Key features of Abbvie's offerings include targeted therapies, personalized medicine approaches, and a commitment to regulatory compliance and safety. Abbvie has achieved significant milestones, including maintaining a leading position in the global pharmaceutical market and generating substantial revenue through its innovative portfolio. The company's unique value proposition lies in its dedication to scientific excellence and patient-centric care, supported by a strong pipeline and strategic investments in research and development. Abbvie's market position is further strengthened by its global reach, collaborative partnerships, and a reputation for delivering transformative therapies.
