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Senior Manager, Paid Media Planning & Operations- Allergan Aesthetics- Irvine, CA at Abbvie
AbbvieIrvine, CA, us·1d ago
SeniorFull-timeGit
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Paid Media Planning & Operations Manager to support business strategic imperatives through integrated media models and plans. This role manages the full cycle of media planning from briefing to financial tracking.
Key Responsibilities
- →Translate business goals into tangible media objectives and plans
- →Optimize brand media plans based on brand KSIs, sales, and treatment goals
- →Partner with stakeholders across multiple disciplines
- →Manage financial forecasting, influencer strategies, and allowance circulation
- →Implement and automate processes using tools like Airtable and Audience Briefs
- →Coordinate with channel teams for reporting and testing priorities
- →Pull real-time data via partner platforms and Google Analytics
- →Champion digital marketing strategy and cross-functional execution
- →Drive innovation through testing new platforms and measurement tools
- →Participate in additional initiatives and task forces
Requirements
- ✓Experience in media planning and operations
- ✓Strong understanding of financial forecasting and budget management
- ✓Proficiency with tools like Airtable and Google Analytics
- ✓Ability to translate business goals into media strategies
- ✓Experience working with SEM, Programmatic, and Paid Social channels
- ✓Strong analytical skills with ability to pull and interpret real-time data
- ✓Cross-functional collaboration and stakeholder management skills
- ✓Knowledge of testing methodologies and reporting structures
