Field and Channel Marketing Manager, France at Abnormalsecurity

Abnormalsecurity

Remote - France·1d ago

ManagerFull-timeGitAI

Salary Range

$65,280 - $88,320 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Abnormal AI is seeking a Marketing Manager to lead regional and partner-driven demand generation programs in the French region. This role will focus on generating qualified pipeline, accelerating deal velocity, and building brand visibility through various marketing programs.

Key Responsibilities

→Own Regional Pipeline Goals: Drive net-new and expansion pipeline generation aligned to regional revenue targets.
→Campaign Development, Execution & Localisation: Plan and execute integrated campaigns tailored to regional markets.
→Sales Alignment: Partner with regional sales leadership to define campaign priorities and ensure strong lead handoff processes.
→Data-Driven Performance Optimization: Track and analyze campaign performance and funnel metrics.
→Local Activation: Manage field events, sponsorships, and partnerships to increase engagement in key accounts.
→Cross-Functional Collaboration: Work with corporate marketing, product marketing, and partner teams to align messaging.
→Channel partnership: Collaborate with partners to co-create and execute marketing programs.
→Manage and create campaigns in Salesforce.com and ensure proper lead import, follow-up, and tracking.
→Measure success of programs via analytics and reporting.
→Communicate program status and progress to stakeholders.
→Build process and automation to improve output and efficiency.
→Monitor and update events calendar and internal team meetings.
→Assist with updating marketing projects in Asana.
→Lead special efforts and projects as needed.

Requirements

✓5–8 years of experience in B2B demand generation or revenue marketing roles.
✓Proven success generating pipeline aligned to sales goals at a regional or segment level.
✓Deep understanding of full-funnel demand generation tactics.
✓Hands-on experience with tools such as Salesforce, Marketo, and ABM platforms.
✓Data fluency with the ability to derive insights and communicate marketing performance.
✓Strong communication and relationship-building skills.
✓Ability to thrive in a fast-paced, collaborative environment.
✓Strong knowledge of marketing operations and cross functionalities with FCM.
✓Experienced in building successful relationships with sales and channel partners.