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InternFull-timeRustAI
Salary Range
$15,300 - $20,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an International Event Marketing Manager to join Adaptive, a cybersecurity startup focused on stopping AI-powered cyberattacks. This role will help plan, execute, and optimize the company’s global portfolio of events and experiences, driving awareness of Adaptive across international markets.
Key Responsibilities
- →Manage the planning and execution of international industry conferences, third-party sponsorships, field marketing activations, executive roundtables, and partner events across key international markets including the UK, Ireland, Australia, and Singapore.
- →Own end-to-end global event logistics, including vendor sourcing, contract negotiations, venue selection, international shipping, customs coordination, staffing, localization, and post-event follow-up.
- →Navigate regional compliance requirements, data privacy considerations (e.g., GDPR), and local regulations relevant to events and marketing activities.
- →Align cross-functional teams (Sales, Partnerships, Customer Success, Marketing, and Leadership) around regional event goals, messaging, and audience strategy.
- →Develop and execute localized pre- and post-event marketing strategies to boost attendance, engagement, and global lead nurture outcomes.
- →Partner closely with regional sales leaders to ensure strong field alignment and measurable pipeline impact.
- →Track international event performance using Salesforce and related tools; manage attendee data, lead flow, attribution, and global ROI reporting.
- →Evaluate program success by region and deliver actionable insights to continuously improve international event strategy.
- →Represent Adaptive on the ground at international events, ensuring a high-quality, culturally thoughtful brand experience.
- →Build scalable frameworks and playbooks to support Adaptive’s continued global expansion.
Requirements
- ✓3–5 years of experience in event or field marketing, ideally within cybersecurity or B2B SaaS, including meaningful international event experience.
- ✓Proven success managing complex in-person, hybrid, and virtual events across multiple countries.
- ✓Strong project management skills; highly organized, detail-oriented, and able to juggle multiple regions, timelines, and priorities simultaneously.
- ✓Experienced in international vendor management, contract negotiation, and navigating cross-border logistics and cultural nuances.
- ✓Comfortable working across time zones and collaborating with distributed global teams.
- ✓Exceptional communicator with a knack for crafting compelling, persuasive messaging and promotional content tailored to regional audiences.
- ✓Brings an eye for detail; thrives in fast-paced, ambiguous environments and knows how to deliver results.
- ✓Comfortable engaging with senior stakeholders and representing the company externally in global settings.
- ✓Creative mindset that fuels innovative, engaging, culturally relevant event experiences.
- ✓Data-driven approach to setting goals, tracking KPIs, and scaling programs based on measurable international impact.
- ✓Willing and able to travel globally, with flexibility for long-haul travel, weekends, and holidays as needed.
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