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Digital Performance Marketing Analyst – Loyalty - 12-month fixed term contract at Airnewzealand
AirnewzealandAuckland, Auckland, nz·4h ago
Mid LevelFull-timeAgileGit
Salary Range
$39,440 - $53,360 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a skilled Digital Performance Marketing Analyst to help optimize customer experiences across our loyalty programme. This role involves working with data and marketing technology to drive decision-making and personalized engagement.
Key Responsibilities
- →Use SQL and large data sets to analyze customer behavior, loyalty performance, and campaign effectiveness
- →Extract insights from existing dashboards and reporting to identify optimization opportunities
- →Partner with Loyalty Marketing, Product, Martech, and Analytics teams to enable insight-driven decisions
- →Support segmentation, personalization, and measurement in platforms such as Braze, Unica/Acoustic, Google, and SAS tools
- →Communicate complex analysis and insights clearly to both technical and non-technical audiences
- →Coach and uplift team capability in data interpretation and analytical thinking
Requirements
- ✓5–10 years’ experience in marketing analytics, customer analytics, or data-driven marketing
- ✓Strong SQL capability and experience with data warehouses (e.g., Snowflake)
- ✓Confidence working with dashboards and reporting tools
- ✓Experience with marketing platforms (e.g., Braze, Unica, Acoustic, Google, SAS tools)
- ✓Excellent communication and data storytelling skills
Benefits
- ★Summary Bullets
- ★Analyze customer behavior and campaign effectiveness using SQL
- ★Extract insights from dashboards and reporting tools
- ★Collaborate with cross-functional teams to drive decision-making
- ★Support segmentation and personalization in marketing platforms
- ★Communicate complex data insights clearly
- ★Coach and uplift team analytical capabilities
- ★5–10 years of experience in marketing analytics
- ★Requirement Bullets
- ★5–10 years’ experience in marketing analytics, customer analytics, or data-driven marketing
- ★Strong SQL capability and experience with data warehouses (e.g., Snowflake)
- ★Confidence working with dashboards and reporting tools
- ★Experience with marketing platforms (e.g., Braze, Unica, Acoustic, Google, SAS tools)
- ★Excellent communication and data storytelling skills
- ★Experience or willingness to learn Liquid templating language
- ★Familiarity with CDPs or data activation tools
- ★Agile or product team experience
