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ExecutiveFull-timeGitGoAI
Salary Range
$190,400 - $257,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Head of Digital and Content Marketing to join our team at Kustomer. This role involves defining and leading the strategy, vision, execution, and evolution of our digital presence, content ecosystem, and social media engagement. You will build, mentor, and scale a high-performance team across digital, content, and social media.
Key Responsibilities
- →Develop and own the digital, content, and social media strategy aligned to overall brand, marketing, and business goals.
- →Set objectives, KPIs, and targets, and track performance.
- →Manage and optimize the inbound funnel and paid digital programs.
- →Drive innovation by staying ahead of trends and proactively testing new approaches.
- →Mentor and lead a team, hiring and developing top-tier talent.
- →Budgeting, resource allocation, and vendor/agency management.
- →Serve as a visible leader and evangelist for digital storytelling.
Requirements
- ✓Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
- ✓12+ years in demand generation or digital marketing, with a proven track record in SaaS or technology environments.
- ✓5+ years of management experience.
- ✓Extensive experience engaging global enterprise, mid-market, and SMB customers.
- ✓Strategic and data-driven thinker skilled at setting objectives and designing scalable solutions.
- ✓Strong cross-functional leader with a results-driven mindset.
- ✓Deep understanding of digital channels, including SEO, SEM, social media advertising, and email marketing.
- ✓Proficient with CRM and marketing automation platforms.
- ✓Hands-on experience with ABM strategies and tools.
- ✓Exceptional communicator and collaborative leader.
