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Digital Performance Marketing Specialist - 6-month contract at Airnewzealand
AirnewzealandAuckland, nz·4h ago
Mid LevelFull-timeAgileGit
Salary Range
$39,440 - $53,360 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Digital Performance Marketing Specialist to join Air New Zealand's Loyalty Tribe. This is a hands-on, delivery-focused role focused on building and optimising automated customer journeys and campaigns for the loyalty programme.
Key Responsibilities
- →Build and implement automated lifecycle marketing programmes
- →Execute always-on and triggered campaigns across owned and direct channels
- →Support content set-up and implementation within marketing automation platforms
- →Apply customer journey thinking to ensure communications are relevant, timely and personalised
- →Execute campaigns end-to-end including build, QA, deployment and post-campaign review
- →Optimise journeys and campaigns based on performance insights and learnings
- →Work closely with Martech and Analytics teams to ensure data is ready for activation
Requirements
- ✓Proven experience in marketing automation, lifecycle or CRM marketing roles
- ✓Hands-on experience building and implementing automated customer journeys
- ✓Experience working with marketing automation platforms (e.g. Braze, Unica, Acoustic or similar)
- ✓Strong understanding of lifecycle marketing and customer journeys
- ✓Ability to work at pace, adapt quickly and deliver hands-on outcomes
- ✓High attention to detail and strong QA discipline
