Product Marketing Manager, Coinbase Institutional at Coinbase

Coinbase

Remote - USA·7h ago

ManagerFull-timeRustMachine LearningAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Product Marketing Manager to join Coinbase Institutional’s Prime & Markets strategy team. This role will own how our most complex products show up to institutional clients globally, from spot and derivatives to cross-margin, liquidity, and execution workflows.

Key Responsibilities

→Define and evolve the positioning for Prime and Markets as a single institutional operating platform.
→Lead messaging across spot, futures, options, cross-margin, execution, and liquidity access.
→Act as PMM DRI for major Prime and Markets launches, including derivatives and cross-margin initiatives.
→Create high-signal enablement materials: talk tracks, FAQs, battlecards, demos, and client-ready narratives.
→Translate between Product, Markets, Prime, Sales, and Leadership.
→Establish best practices for technical PMM work across the Institutional org.

Requirements

✓7+ years in product marketing or adjacent roles (PMM, product strategy, institutional GTM).
✓Meaningful experience with institutional trading, derivatives, or market infrastructure.
✓Strong understanding of derivatives markets, including futures, options, margining, and execution models.
✓Experience building narratives and GTMs that work across regions with different regulatory constraints.
✓Ability to simplify complex systems into clear, compelling positioning.
✓Exceptional written and verbal communication.