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ManagerFull-timeRustReactAWSData ScienceAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a founding Lifecycle Marketing Lead to own and optimize the entire user journey at Phantom, from onboarding to retention and reactivation. You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive feature adoption, and reduce churn.
Key Responsibilities
- →Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces.
- →Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership.
- →Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.
- →Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product.
- →Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives.
- →Partner with Product teams to build out holistic lifecycle strategies and automations.
- →Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.
Requirements
- ✓6-8 years of experience leading the development of complex lifecycle/CRM programs.
- ✓Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- ✓Experience with CRM tools such as Braze and other campaign-building tools.
- ✓Proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting.
- ✓Strong skills in analytic tools and knowledge of experimentation principles.
- ✓In-depth knowledge of marketing automation/CRM systems.
- ✓Strong copywriting skills and creative intuition.
- ✓Expertise in customer segmentation strategies and subscriber management across multiple channels.
