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Performance Marketing Manager (Seller Acquisition), Marketplace Business at Coupang
CoupangTaipei, Taiwan·5d ago
ManagerFull-timeAWSAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a strategic and results-oriented Performance Marketing Manager to oversee our paid media portfolio and drive scalable growth at Coupang in Taiwan. This leadership role involves managing end-to-end strategy, execution, and budget allocation across high-impact channels.
Key Responsibilities
- →Develop and execute a multi-channel media mix (Meta, Google, TikTok, etc.) aligned with long-term business goals.
- →Direct accountability for monthly/annual ad spend, ensuring optimal allocation to maximize portfolio-wide efficiency.
- →Oversee the entire conversion path, from creative hook to landing page experience and post-click attribution.
- →Partner with Creative, Product, and Data teams to build a continuous feedback loop for asset production and tracking accuracy.
- →Supervise the implementation of advanced tracking (CAPI, Server-side GTM) and marketing automation tools.
Requirements
- ✓Proven experience managing 6-to-7 figure monthly budgets with a focus on profitable scaling.
- ✓Ability to interpret complex data sets and translate them into executive-level reports and growth forecasts.
- ✓Deep understanding of privacy-first marketing (iOS14+), cookie-less tracking, and AI-driven bidding strategies.
