Growth Marketing Manager, H5P at D2l

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies. D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L. D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally. Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations. Job Summary: H5P is one of the most widely used EdTech solutions globally, with hundreds of millions of users. In July 2024, D2L acquired H5P to reinforce our mission of transforming learning experiences worldwide  We’re looking for a hands-on, data-driven Growth Marketing Manager to accelerate our user and revenue growth. You’ll be the driving force behind experiments on our website, landing pages, campaigns, and automations - bridging marketing, product, and sales to ensure every visitor journey is clear, compelling, and conversion-driven. This is a role for someone who loves to blend creativity with analytics. You’ll design and run experiments, build automations, refine our messaging with the product marketing team, and connect digital activity with real sales outcomes. This role is ideal for someone who has strong PLG experience and wants to help build a hybrid sales-assisted (SLG) motion as we scale. How You'll Make an Impact: • Run growth experiments across the full funnel: acquisition → activation → conversion → retention.  • Own and optimize the website: build new pages, run CRO tests, improve UX, and drive signups/PQLs.  • Design and execute A/B tests and conversion flow improvements.  • Build lifecycle and automation flows for free users, trials, PQLs, and customers.  • Partner with Product to improve onboarding and reduce time-to-value.  • Collaborate with Sales, Revenue Operations and MOPS to shape a hybrid PLG → SLG motion and handoff process.  • Integrate product usage signals into CRM workflows and sales alerts.  • Support SEO and paid campaigns with landing page strategy and reporting.  • Analyze performance, report insights, and iterate quickly.  What You'll Bring to the Role: • 5–7 years in B2B SaaS growth, demand gen, lifecycle, or digital marketing (PLG experience required).  • Strong understanding of activation metrics, PQLs, and product usage funnels.  • Hands-on experience with website platforms (Framer, Webflow), marketing automation (HubSpot, Mailchimp, Instantly, Zapier), CRM (Salesforce), analytics tools (GA4), and A/B testing platforms.  • Excellent copywriting for landing pages, onboarding, and lifecycle emails.  • Analytical mindset and ability to turn insights into action.  • A startup mentality: scrappy, fast, curious, and comfortable with ambiguity.  Preferred Additional Skills & Competencies: • Experience in EdTech or mission-driven SaaS.  • Knowledge of SEO and content marketing principles.  • Familiarity with CMS (WordPress, Drupal) and basic HTML/CSS (React is a bonus). • Experience using AI tools for testing or content creation.  • Understanding of event tracking frameworks.  Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop! Why we're awesome: At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L: • Impactful work transforming the way the world learns • Flexible work arrangements • Learning and Growth opportunities • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program • 2 Paid Days off for Catch the Wave related activities like exams or final assignments • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more) • Retirement planning • 2 Paid Volunteer Days • Competitive Benefits Package • Home Internet Reimbursements • Employee Referral Program • Wellness Reimbursement • Employee Recognition • Social Events • Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.