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ManagerFull-timeGitGoAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a dynamic Campaign Manager to lead and execute demand generation campaigns for Datacor's Engineering Software Group. This role focuses on driving awareness, engagement, and leads through data-driven marketing strategies.
Key Responsibilities
- →Develop and manage integrated demand generation campaigns across multiple channels including email, digital ads, social media, webinars, content syndication, and events
- →Collaborate with product marketing to align campaigns with branding and customer needs
- →Leverage AI-enabled tools to enhance campaign execution, personalization, and efficiency
- →Partner with Sales to refine lead handoff processes and optimize lead scoring
- →Build automated nurture streams with personalized customer journeys
- →Track and analyze campaign performance metrics to optimize ROI
- →Conduct A/B testing on creative elements and landing pages
- →Work closely with product marketing to develop engaging content
- →Align campaign strategy with sales and business development initiatives
Requirements
- ✓5+ years in demand generation, digital marketing, or campaign management
- ✓Proven track record of executing multi-channel campaigns that generate leads
- ✓Results-driven with a growth mindset and focus on continuous improvement
- ✓Highly organized with exceptional attention to detail
- ✓Strong analytical skills to interpret data and recommend optimizations
- ✓Excellent written and verbal communication skills
- ✓General understanding of marketing automation and CRM tools like Marketo, HubSpot, Pardot, and Salesforce
- ✓Experience with Google Analytics, digital advertising platforms, and social media management tools
- ✓Familiarity with AI-powered marketing and sales tools
- ✓Summary Bullets
- ✓Lead and execute demand generation campaigns across multiple channels
- ✓Leverage AI tools to enhance campaign execution and personalization
- ✓Analyze campaign performance metrics to optimize ROI
- ✓Collaborate with cross-functional teams to align marketing and sales efforts
- ✓Develop automated nurture streams with personalized customer journeys
- ✓Track and analyze campaign performance to drive continuous improvement
- ✓Utilize marketing automation and CRM tools effectively
- ✓Requirement Bullets
- ✓5+ years in demand generation or campaign management
- ✓Proven track record of executing multi-channel campaigns
- ✓Results-driven with a growth mindset
- ✓Highly organized with exceptional attention to detail
- ✓Strong analytical skills to interpret data
- ✓Excellent written and verbal communication skills
- ✓Experience with marketing automation and CRM tools
- ✓Familiarity with AI-powered marketing tools
- ✓Benefit Bullets
- ✓[]
