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SeniorFull-timeRustRailsAWSGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a highly motivated, data-driven digital marketer to join Rubrik's team. This role will focus on driving full-funnel paid media efforts and play a key role in the development, implementation, and optimization of various channels including SEM, programmatic display/OLV, telemarketing, HQL, and paid social advertising.
Key Responsibilities
- →Develop and manage digital marketing campaigns to acquire traffic and optimize direct response campaigns
- →Manage the day-to-day execution, optimization, and reporting of digital advertising campaigns
- →Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns within various ad platforms
- →Collaborate with cross-functional teams including campaigns, product marketing, creative, content, and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments
- →Work with international teams to build relevant experiences for users across multiple languages
- →Work closely with marketing operations team to support lead routing production including setting up lead routing/syncing, lead flow investigation, vendor onboarding, system troubleshooting
- →Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches
- →Identify opportunities to streamline manual tasks and improve workflow efficiency
- →Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance
- →Work with database and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses
- →Closely manage complex budgets across multiple campaigns and regions; partnering across the rest of the Paid Media team and Finance
Requirements
- ✓Minimum of 5+ years in high tech B2B success managing direct response advertising programs in areas such as SEM, HQL, telemarketing, and paid social media advertising
- ✓Comfortable working directly in ad platforms such as Reddit, Meta, and LinkedIn to execute campaigns as well as familiarity working with external agency partners
- ✓Consistent track record of successfully launching and running digital advertising campaigns cost effectively with clear return on investment focused metrics. Experience buying CPM, CPC, and CPA online media
- ✓Experience with analytics and other martech tools such as Adobe Analytics, Tableau, Salesforce CRM, Marketo and other platforms
- ✓Solid understanding of web analytics, ad tracking, a/b testing, tag management and content management
- ✓A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data driven and decisions
- ✓Excellent written and verbal communications skills
- ✓Comfortable managing multiple assignments with competing priorities and tight deadlines
- ✓Bonus Points
- ✓Experience with Marketo
- ✓Experience in Tableau
