Email Marketing Specialist at Demandscience

Demandscience

Philippines·3h ago

Mid LevelFull-timeAI

Salary Range

$68,000 - $92,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

DemandScience is seeking an Email Marketing Specialist to build and enhance external campaigns that drive revenue. This role involves identifying qualified sales and marketing leads through nurturing contacts and augmenting company databases.

Key Responsibilities

→Create and optimize email campaigns and nurture flows to engage and convert qualified leads for sales follow-up
→Engage segments, prospects, and clients at various points in the customer lifecycle
→Develop strategies for industry events, webinars, and content sponsorships
→Create content for email/nurture campaigns to drive B2B database growth and demand generation
→Initiate tracking and integration of marketing tech stack
→Personalize and ensure best practices in efficient customization at scale
→Optimize lead scoring and marketing attribution models
→Generate new ideas for email testing to optimize efficiency
→Maintain and update comprehensive trackers and reporting tools for real-time reporting
→Monitor production, fulfillment, and revenue of lead generation campaigns
→Escalate disputes and unresolved issues related to campaigns, systems, and tools

Requirements

✓Bachelor's Degree in Marketing, Information Technology, Computer Science, or related field
✓4+ years experience in email marketing promotion
✓4+ years experience in email content generation
✓2+ years experience in email automation
✓Strong understanding of email marketing best practices
✓Experience with email marketing platforms and marketing automation tools
✓Proficiency in HTML/CSS for email template customization
✓Excellent analytical skills
✓Creative mindset with attention to detail
✓Strong project management skills
✓Excellent written and verbal communication skills
✓Results-oriented mindset
✓Ability to work toward goals and meet deadlines
✓Skilled in Microsoft Office products