Marketing Manager, Germany at Docebo

Artificial Intelligence. Actual Impact. At Docebo, we’re using AI to change how people learn at work—and we mean actually change it. We’re an AI-powered learning platform that helps organizations create, deliver, and manage training all in one place. But our real mission goes deeper: we help teams move faster, work smarter, and focus on the work that truly matters. Our platform is built with intelligent, time-saving tools that personalize learning, eliminate busywork, and turn training from a checkbox into a superpower. The result? Better experiences for learners and real results for businesses. We’re shaping the future of learning with a team that isn’t afraid to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people–you’ll feel right at home here. And it’s not just what we build, it’s how we show up. At Docebo, our values aren’t just posters on the wall—they guide how we work every day. We call it the Docebo Heart: trust by default, assume positive intent, and create space for different perspectives to thrive. So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn, because learning never stops. ABOUT THE OPPORTUNITY: The Marketing Manager DACH will be responsible for driving demand generation and regional marketing execution for a specific region. This role includes strategic planning, digital ownership, and collaboration with global teams to ensure the regional marketing plan supports the sales strategy and contributes to pipeline growth. The Marketing Manager will lead efforts across co-marketing, digital programs, events, ABM, and email campaigns, with a strong focus on improving web performance and optimizing conversion paths. The successful candidate will have a deep understanding of buyer behaviour, strong communication skills in German and English, and the ability to drive results through collaboration and execution. Primary responsibilities, including but not limited to: The responsibilities listed in this section are representative and not exhaustive. Additional duties may be assigned as needed. - Demand Planning & Execution: Create and execute a localized, integrated revenue marketing plan aligned with regional sales strategies, ensuring programs drive pipeline growth. - Digital Ownership: Oversee web performance for the FNB region, advocating for improvements that support better conversion paths and optimizing the user experience in partnership with the Global Marketing team. - Regional Marketing Execution: Plan, track, and report on key pipeline drivers, including owned media, co-marketing, digital programs, event strategy, ABM, and email campaigns. - Influencer & Co-marketing: Identify and leverage opportunities to increase Docebo’s share of voice in the region through influencer marketing, co-marketing initiatives, and regular performance reporting to understand contribution to revenue. - Team Collaboration: Work closely with global marketing teams to localize demand generation, digital, and lifecycle programs, collaborating with channel owners to refine strategies for paid, ABM, and event performance. - Regional Insights: Become the go-to expert on regional audience behavior, providing insights into why we win or lose deals and what marketing efforts are most successful. - Social Proof: Coordinate the creation of customer case studies and success stories to support marketing campaigns and showcase regional impact. What it takes to be successful: The ideal candidate is a strategic thinker with a hands-on, execution-driven approach, deeply familiar with modern demand generation tactics and regional market dynamics. You are highly collaborative, working closely with cross-functional teams to execute localized programs that contribute directly to pipeline and revenue. Your fluency in both German and English, combined with your expertise in marketing tools and digital strategies, will be key to driving success in this role. Education and Experience: - 6+ year relevant experience in a similar marketing role within a B2B SaaS organization. - Strong understanding of modern demand generation techniques and digital metrics, with a focus on revenue-driven outcomes (not just MQLs). - Experience working with sales teams, particularly in a SaaS enterprise environment, to drive joint success. - Fluency in German and English (both verbal and written). - Proficiency in marketing tools such as Google Analytics, Salesforce, Chili Piper, HubSpot, Tableau, and other digital tools. - Prior experience collaborating with global marketing teams to build and execute regional programs. - Proven ability to drive initiatives with minimal guidance and execute projects independently. OUR TOTAL REWARDS PHILOSOPHY 🎉 Recognizing and rewarding the outcomes and behaviours that shape the future of learning. Our Total Rewards Philosophy centers around three core areas to reward and care for our People: - Rewarding Impact: We lead with competitive pay to reward the impact, skills and traits that fuel our success. - Fostering Holistic Wellbeing: We care deeply about and invest in the whole person with programs that support our people’s physical, mental, and financial well-being. - Empowering Our Talent Culture: We build a culture of trust and empowerment by designing our rewards and benefits with transparency, equity, and flexibility, enabling our people to do their best work and stay for the long haul. OUR PROMISE TO YOU 😍 - Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package. - Your Well-Being, Covered: You’ll get access to health benefits, so you can get the care you need when you need it. - Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off! - Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments. Fun fact: we had 30 Docebian babies join the family in 2025! - Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long. - Fri-Yay: Kick off your weekends early with 4:30 PM Fridays (eligible employees only). - Swag Central: Look fresh with your new-hire swag and enjoy access to our internal swag store to stay branded year-round. ABOUT DOCEBO 💙 At Docebo, we create seamless, AI-powered learning experiences for over 3,000 customers worldwide. We have successfully achieved two IPOs (TSX: DCBO & NASDAQ: DCBO [Upgrade to PRO to see link] been recognized as a top SaaS e-learning solution, and are growing exponentially in the process. We're a global company, with office across North America, EMEA, APAC, and beyond. Our team is guided by six core values—Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact—that shape everything we do. If this resonates with you, now is the perfect time to join one of the fastest-growing learning technology companies in the world. Apply today! Docebo is an Equal Employment Opportunity employer [Upgrade to PRO to see link] We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law. As a federal contractor, Docebo is committed to the principles of affirmative action and equal employment opportunity for protected veterans and individuals with disabilities. Docebo does not discriminate because of protected veteran status or on the basis of disability, and Docebo takes affirmative action to employ and advance in employment qualified protected veterans and individuals with disabilities. Any individuals requiring a reasonable accommodation or would like to voluntarily disclose a disability or protected veteran status to assist with their employment application should send an e-mail to [Upgrade to PRO to see contact]. The email should also include the position you’re interested in.