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ManagerFull-timeAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Acquisition Manager to join Rilla, the leading conversation intelligence software for in-person sales. This role will focus on scaling our paid media program to drive significant growth.
Key Responsibilities
- →Take full ownership of Rilla's paid media program across Google, Meta, LinkedIn, and YouTube
- →Audit existing campaigns, identify gaps, and optimize for better performance
- →Own end-to-end campaign execution including audience targeting, ad creative briefs, bidding strategy, and budget allocation
- →Track key metrics like CAC, ROAS, pipeline contribution, and conversion rates
- →Run constant experiments with new channels, creatives, audiences, and copy
- →Build a repeatable creative testing process to identify what resonates with our audience
- →Produce high-quality ads that appeal to tradespeople, not typical B2B buyers
- →Build out tracking and attribution systems for revenue attribution
- →Work closely with sales to ensure generated leads convert
Requirements
- ✓2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn)
- ✓Experience scaling existing paid programs to the next order of magnitude
- ✓Comfortable with spreadsheets, dashboards, and attribution models
- ✓B2B SaaS experience, preferably selling to non-tech audiences
- ✓Strong opinions on ad creative that capture attention
- ✓Experience with conversion tracking, Google Tag Manager, and CRM systems
- ✓Ability to launch multiple tests quickly rather than spending excessive time planning
- ✓Nice to have: web development skills for landing pages and funnels
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