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Mid LevelFull-timeGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Email & SMS Marketing Analyst to help build our upper-funnel lifecycle program from the ground up. This role involves collaborating with Product, Design, and Engineering teams to design and execute high-impact campaigns.
Key Responsibilities
- →Own the planning and execution of email and SMS campaigns for Upper Funnel and Marketing Services audiences.
- →Build, schedule, and QA campaigns end-to-end in the email/SMS platform.
- →Drive the definition, maintenance, and evolution of audience segments for Upper Funnel and Marketing Services email and SMS programs.
- →Partner with stakeholders to improve targeting precision, personalization, and segment logic.
- →Own the development and execution of email and SMS creative for Upper Funnel campaigns.
- →Design, launch, and evaluate creative tests using results to inform future campaigns.
- →Build and maintain a library of high-performing templates, messages, and creative patterns.
- →Analyze campaign performance data using marketing platforms and internal reporting tools.
- →Optimize campaigns, audience strategies, cadence, and testing based on performance insights.
- →Build the Upper Funnel and Marketing Services email/SMS programs by owning pilots, experiments, and new flows.
Requirements
- ✓Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
- ✓1-4 years of experience in email, SMS, CRM, lifecycle marketing, or a closely related digital marketing role.
- ✓Hands-on experience using at least one modern email marketing platform.
- ✓Familiarity with core lifecycle/email concepts: list management, segmentation, consent/opt-out handling, basic deliverability concepts, A/B testing, and campaign experimentation.
- ✓Comfortable working with data in spreadsheets and/or reporting tools to answer basic performance questions.
- ✓Impeccable attention to detail and process discipline for building, QAing, and launching campaigns.
- ✓Strong communication skills.
- ✓Ability to prioritize and manage multiple campaigns and tasks in a fast-paced, test-and-learn environment.
