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ExecutiveFull-timeRustGitAI
Salary Range
$190,400 - $257,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Head of Marketing will own brand, performance, retention, partnerships orchestration, and the economics of the ecommerce P&L for a company developing innovative sensory products designed to improve balance, posture, and movement.
Key Responsibilities
- →Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets
- →Own economic decision-making, managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV
- →Lead integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system
- →Take accountability for core ecommerce P&L levers: traffic, CAC, ROAS, MER, conversion rate, AOV, LTV, and payback period
- →Lead performance marketing across Meta, Google, Amazon, and emerging channels
- →Own organic growth engines (SEO, content, affiliates, influencers)
- →Oversee lifecycle marketing (email/SMS): onboarding, education, retention, win-back, and cross-sell
- →Own our brand positioning, voice, and scientific credibility across all touchpoints
- →Lead and develop a lean, high-performing marketing team
- →Oversee all agency partners, ensuring alignment and accountability
- →Define KPI frameworks and dashboards
- →Deliver monthly reporting and executive insights
- →Oversee the Partnerships Manager and strategic brand relationships
Requirements
- ✓7–12+ years of experience in digital marketing, with 3+ years owning growth for a DTC or ecommerce brand
- ✓Demonstrated success scaling an ecommerce brand from approximately $8M toward $20M+ in annual revenue
- ✓Proven ownership of revenue targets and ecommerce unit economics
- ✓Hands-on expertise with at least two core growth engines
- ✓Strong analytical fluency, including GA4, Shopify, attribution tools, and cohort-based analysis
- ✓Demonstrated ability to use AI and automation to increase testing velocity, insight generation, creative iteration, and execution throughput
- ✓Exceptional storytelling and copy instincts, paired with rigorous, data-driven decision making
- ✓Experience leading small teams and managing agencies
- ✓Interest or background in movement science, foot health, balance/fall-risk reduction, rehabilitation, or performance training strongly preferred
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