Marketing and Influencer Manager at Flow

About the Role

We are looking for a Marketing, Events & Influencer Manager to lead Flow's on-the-ground marketing strategy and execution in market. This role plays a critical role in shaping local strategy, securing partnerships, and ensuring events, influencer activity, and marketing initiatives are cohesive and aligned with Flow's global vision. The ideal candidate is a self-starter with strong professional judgment who can work independently and represent Flow professionally.

Key Responsibilities

• →Coordinate and drive Flow's on-the-ground marketing efforts in partnership with global and local teams
• →Act as the local strategic lead ensuring marketing initiatives align with brand, business objectives, and global roadmap
• →Own and manage the local marketing calendar across campaigns, launches, partnerships, and events
• →Oversee the development and localization of marketing materials, presentations, and assets
• →Oversee the implementation of Flow's event strategy locally from concept through execution
• →Ensure events are aligned with brand positioning, business goals, and community-building objectives
• →Work cross-functionally to manage timelines, budgets, vendors, and partners
• →Support and guide junior team members and external partners involved in event execution
• →Own and drive the local influencer strategy, identifying creators to build credibility, reach, and cultural relevance
• →Lead influencer outreach, relationship management, and long-term partnerships
• →Develop influencer briefs and oversee content direction to ensure alignment with Flow's voice and values
• →Secure and manage strategic local partnerships that support marketing, events, and brand growth
• →Track and evaluate influencer and partnership performance, sharing insights and recommendations