Field Marketing Manager – EMEA (London) at Harnessinc

Harness is led by technologist and entrepreneur Jyoti Bansal, founder of AppDynamics (acquired by Cisco for $3.7B). The company has raised ~$570M in Series E venture funding, is valued at $5.5B, and backed by top investors including Goldman Sachs, Menlo Ventures, IVP, Google Ventures, J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures and more. Harness is building the industry’s leading AI-powered software delivery platform, enabling teams worldwide to build, test, and deliver software faster, safer, and more reliably. Writing code is only 30–40% of the engineering lifecycle — the rest involves testing, deployments, security, compliance, and optimization. Harness brings AI and automation to this outer loop, turning complex, time-consuming workflows into streamlined processes at massive global scale. The platform includes industry leading products in CI/CD, Feature Flags, Cloud Cost Management, Service Reliability, Chaos Engineering, Software Engineering Insights, Internal Developer Experience, and API discovery, observability, governance, and runtime protection. Over the past year, Harness powered 128M deployments, 81M builds, 1.2T API calls protected, and $1.9B in cloud spend optimized, helping customers like United Airlines and Choice Hotels accelerate releases by up to 75% and achieve 10x DevOps efficiency. With employees in over 25 countries, Harness is shaping the future of AI-driven software delivery — and we’re looking for exceptional talent to help us move even faster. Position Summary Harness is seeking a driven, strategic, and hands-on B2B Field Marketing Manager to lead high-impact field and demand programs across EMEA, based in our brand-new London office in Liverpool Street. This role is for someone who thrives on ownership, experimentation, and achieving measurable business impact. You’ll design and deliver standout events, webinars, partner plays, ABM initiatives, and localised PR and social campaigns that generate sales opportunities. You’ll be a pivotal bridge between global strategy and regional execution, working side-by-side with sales, SDRs, pre-sales, product marketing, and Field CTOs to turn engagement into meetings, opportunities, and revenue. Your work will be highly visible, highly collaborative, and directly tied to our growth in the EMEA region First-year focus: • Own and deliver end-to-end trade show execution across the UK, Ireland, and Nordics • Scale high-impact first-party roundtables and local meetup programs • Build strong, trusted relationships with the North EMEA (UK/I & Nordics) sales teams • Partner closely with EMEA and North America marketing to learn, align, and apply best practices • Master existing systems and processes to track, measure, and optimise field marketing results. • Take the lead on the London edition of our annual {unscripted} roadshow event. • Support the EMEA team to execute activities across the whole of the EMEA region. About the role • Design and deliver memorable field experiences: Own the strategy and flawless execution of our regional events, from executive dinners to large industry trade shows, across virtual and in-person formats, managing logistics, vendors, budgets, and ROI in tight partnership with sales and other functions. • Drive demand that converts: Build regionally relevant campaigns (including events, webinars, email, digital, and partner events) aligned with sales goals, measured by the number of meetings booked, pipeline influenced, and revenue generated. • Measure what matters: Define, track, and optimise key performance metrics (MQLs, meetings, pipeline activation, conversion). Use Salesforce CRM and reporting tools, such as Tableau, to gain insights that refine programs and demonstrate impact. • Empower sales with assets and insights: Equip sales teams with regional narratives, decks, case studies, and tools that help them open doors and advance deals. Inspire the teams to integrate marketing initiatives into their outbound sales efforts, ensuring strong alignment and regular communication. • Be the voice of EMEA: Develop local market insights on buyer needs, competitors, and trends to shape messaging, campaigns, and product feedback. • Connect teams and drive execution: Work fluidly with cross-functional stakeholders (product marketing, PR, Field CTOs) to ensure campaigns, product launches, and field programs are aligned and impactful. • Own budgets and measure ROI rigorously: Manage regional field spend with discipline, prioritising high-impact investments and transparently reporting on performance and learnings. • Champion the brand locally: Partner with PR, communications, and ecosystem teams to increase visibility through media, influencers, sponsorships, partnerships, and speaking opportunities. • Roll up your sleeves and get ship done! This role is highly operational, localising content, building event experiences from the ground up, traveling for field execution, and doing whatever it takes to deliver results, from personally shipping swag to traveling internationally on a regular basis. About you • B2B marketing experience: 4+ years in B2B marketing (SaaS/enterprise tech preferred) with demonstrable evidence of impact in prior roles. • End-to-end field ownership: Delivered world-class in-person and virtual events with measurable outcomes. • Startup and detail-oriented mindset: Proactive, organised, and comfortable owning complex execution in a fast-moving environment. • Data and ROI fluency: Strong analytical ability to interpret performance data and iterate quickly. • Tool proficiency: Salesforce, Tableau, Google Workspace, Marketo (or equivalent). • Regionalisation expertise: Localising global campaigns for EMEA audiences. • Excellent communication: Clear storyteller with strong written and verbal skills. • Collaboration instincts: Works seamlessly across teams to align and execute. • Customer-first approach: Deep understanding of B2B buyer journeys. • Project & budget management: Strong organisational skills and budget stewardship. • Presentation skills: Confident presenter who inspires internal stakeholders and sales teams to collaborate with marketing. • Degree: Bachelor’s in marketing, business, or related field; relevant certifications a plus. • Travel: Frequently expected to travel across the EMEA region and internationally for meetings and events as required. Language: Fluent in English; other languages a bonus. Work Location This role is based in London with a minimum of three days per week in our new London offices in Liverpool Street. What you will have at Harness • Competitive salary • Comprehensive healthcare benefits • Flexible work schedule • Employee Assistance Program (EAP) • Flexible Time Off and Parental Leave • Monthly, quarterly, and annual social and team building events • Monthly internet reimbursement Harness in the news: • Accelerating Our Mission to Bring AI to Everything After Code • Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation • How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal • Harness Research Shows AI Visibility Crisis Fueling Security Nightmare • Harness has been named to the Inc. Power Partner list for software delivery success All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin. Note on Fraudulent Recruiting/Offers We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at [Upgrade to PRO to see contact]. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website ([Upgrade to PRO to see link] or you can contact your local law enforcement agency.