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ManagerFull-time
Salary Range
$76,160 - $103,040 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an Offline Marketing Manager to drive growth in the DACH region. This role focuses on developing and optimizing strategies for new customer acquisition through paid offline marketing channels.
Key Responsibilities
- →Manage offline marketing channels with a focus on new customer acquisition in the DACH region (Direct Mail, Barter, Paid-Packet Inserts, Promotions) including strategic development, budget responsibility, and cost reporting
- →Comprehensive KPI-based campaign management from planning, steering, and analysis to identifying optimization potential, innovations, and test approaches
- →Regular reporting and in-depth analysis considering relevant KPIs, target achievement, ongoing developments, and tests
- →Manage external agencies and partners including contract negotiations and close collaboration with the marketing team, adjacent functions, and channel managers from other HelloFresh markets
- →Continuous monitoring of market trends, competitive activities, and customer needs to develop new advertising strategies, market opportunities, and adjust current initiatives
- →Implementation of AI-supported optimization and automation solutions to achieve sustainable efficiency improvements
Requirements
- ✓Completed university degree (Bachelor/Master) or commercial training with 3-5 years of experience in performance-oriented campaign management, preferably in the e-commerce environment
- ✓Solid knowledge in paid (offline) marketing and experience in managing external agencies
- ✓Strong result orientation and ability to define sales targets, consistently align measures, and motivate teams to achieve targets
- ✓Excellent analytical skills and routine handling of data for creating sound analyses/reportings, continuous KPI monitoring, and data-based evaluation of strategies
- ✓Fluent German (min. C1) and good English skills (min. B2) as well as confident and convincing appearance in stakeholder management and networking
- ✓Organizational talent and a structured, independent working style
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