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ExecutiveFull-time
Salary Range
$190,400 - $257,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Manager to own the strategy, execution, and scaling of Hibu’s performance marketing engine. This role will drive measurable business impact through high-quality inbound demand and support both field and inside sales motions.
Key Responsibilities
- →Own and lead the performance marketing strategy across paid search, paid social, display, video, affiliates/lead gen, SEO and other paid advertising platforms
- →Build, manage, and grow a high-performing Performance Marketing team
- →Drive inbound lead growth and pipeline impact, with accountability to lead quality, sales conversion, CAC, LTV, and revenue contribution
- →Develop and scale ABM strategies aligned to our field sales model
- →Establish and optimize full-funnel acquisition strategies
- →Lead channel experimentation and testing roadmaps
- →Oversee SEO, setting strategy, performance expectations, and a long-term roadmap
- →Partner closely with Sales leadership to optimize lead quality and conversion
- →Collaborate with Marketing leadership, Analytics and Finance to define KPIs and reporting frameworks
- →Use data to analyze performance and inform investment decisions
- →Ensure performance marketing efforts align with brand and customer segmentation strategies
Requirements
- ✓8 - 10+ years of experience in performance marketing, growth marketing, or demand generation roles
- ✓Strong analytical mindset with experience using data to inform investment decisions
- ✓Prior experience managing and developing high-performing teams
- ✓Experience operating across the full funnel, including upper, mid, and lower-funnel strategies
- ✓Experience with marketing analytics, attribution, and reporting tools
- ✓Bachelor’s degree in Marketing, Business, Analytics, or a related field
- ✓Strong proficiency in testing methodologies, experimentation frameworks, and performance optimization
Benefits
- ★Competitive compensation and equity
- ★Ongoing training and incentives
- ★Generous benefits package
