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ManagerFull-timeRustGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a KOL Growth Marketing Manager to lead creator and influencer engagement, drive brand awareness, and scale user acquisition through strategic partnership and campaign execution for a next-generation Layer 1 blockchain project focused on tokenization and on-chain circulation of real-world assets.
Key Responsibilities
- →Lead the strategy and execution of KOL/influencer marketing initiatives that align with broader ecosystem growth and brand positioning goals.
- →Source, vet, negotiate, and manage relationships with top-tier KOLs, content creators, and industry thought leaders in the blockchain/Web3 space to drive measurable campaign outcomes.
- →Build and own creator partnership frameworks, including content calendars, engagement briefs, deliverables, budgets, and performance tracking.
- →Collaborate with cross-functional teams to integrate KOL efforts with key product launches, ecosystem milestones, and marketing campaigns.
- →Define and report on key performance indicators for KOL programs, including reach, engagement, conversions, and ROI.
- →Support community engagement through co-created content, AMAs, livestreams, and events.
- →Maintain a dynamic radar on industry trends, platform dynamics, and emerging creator ecosystems relevant to Web3 audiences.
Requirements
- ✓3–6 years of experience in KOL/influencer marketing, growth marketing, or ecosystem engagement, ideally within Web3, blockchain, or high-growth technology environments.
- ✓Demonstrated success running and scaling KOL campaigns with measurable impact on brand awareness and user adoption.
- ✓Deep understanding of social platforms, digital content formats, and creator ecosystems, especially in Web3 audiences.
- ✓Excellent negotiation, communication, and relationship management skills.
- ✓Data-driven mindset with competency in performance analytics, campaign measurement, and optimization.
- ✓Ability to work collaboratively across product, marketing, and business functions to align campaigns with strategic milestones.
