Cluster Assistant Director of Digital Marketing - Food & Beverage at MinorInternational

About the Role

The company is seeking a Food & Beverage Digital Marketing Expert to manage the digital marketing function for designated properties including hotels and resorts. This role focuses on planning, executing, and measuring digital business platform strategies to maximize awareness and drive traffic to restaurants, bars, and outlets.

Key Responsibilities

• →Develop digital marketing plans and strategies to drive online activities
• →Track conversion rates and make improvements to online/digital platforms
• →Drive sales performance by leveraging data-driven strategies to reach specific audiences
• →Manage online brand and product campaigns to raise brand awareness
• →Plan and control the budget for all digital campaigns
• →Review new technologies to keep the company at the forefront of digital marketing developments
• →Perform other tactical food & beverage digital marketing strategies